Marketing for Engineering Firms and Industry with AZoM
AZoNetwork is the parent company of AZoM, AZoNano, and the rest of our portfolio of 10 subject-specific platforms reaching scientists, engineers, and healthcare professionals. We share science with a global audience of over 100+ million annual unique visitors and 900,000+ subscribers.
Having worked in the Advanced Ceramics industry for over a decade in the 90s, founder Dr. Ian Birkby recognized that engineers, designers, and scientists often required educating on the potential uses and applications of Advanced Materials before they could utilize them in their products and processes.
This recognition of market demand and the emerging power of the internet led to the launch of our first site, AZoM.com – The A to Z of Materials in 2000.
We love telling science, technology and medical stories to people who can make a difference. Everything else follows from that.
AZoM educates and informs a worldwide audience of researchers, engineers, and scientists with the latest industry news, information, and insights from the Materials Science industry.
We launched the AZoNetwork site in 2007 to tie together our expanding portfolio of sites, products, and services. The Marketing Science Webinar, Podcast, and Blog content created by our scientific marketing specialists aim to support and inspire our community of digital marketing professionals working in the scientific, engineering, and healthcare spaces.
The buying process in B2B industries continues to develop. Whereas in the past, brochures, tradeshows, and outbound sales were the best way to secure new customers, now there is much more of a focus for your business goals on getting the right digital marketing content in front of the right people at the right time.
AZoNetwork offers services to support your material science marketing strategy, including email marketing, content marketing, webinars, video, and much more, with a focus on lead generation and brand awareness.
We help organizations to get their content in front of our highly engaged and extensive life science audience. A scientific approach to your marketing plan allows you to optimize your complete marketing cycle, ensuring the best content for your target audience is distributed across the most relevant channels.