Apr 19 2009
Looking for creative ways to leverage new marketing mediums, ThermoFab launched its Thermoforming Superhero video on YouTube. The Superhero was created to provide a fresh, fun explanation on the process of thermoforming plastics and on ThermoFab's unique capabilities to go from concepts on a napkin to finished product in 6 weeks.
The Thermoforming Superhero was brought to life through the collaborative efforts of ThermoFab, their marketing agency, and a local animator. "When prospects come to our plant and see the process, it is clear to them why ThermoFab is the best choice," stated Tom King, ThermoFab's president. "But in a challenging economy, people are either reluctant to travel until they get a better feel for our company or, due to budget restrictions, cannot to travel to our plant at the all. The ThermoFab Superhero was a fun way for us to share our personality, show how we are different, and tie it into an interesting plant tour."
"The manufacturers that will stand strong are the ones that are ready to embrace new ideas in marketing, such as video, and entertain while they educate," said Susan LaPlante-Dube, president of Precision Marketing Group. "ThermoFab has hit the perfect combination of these in their Thermoforming Superhero video."