Aug 10 2010
To better serve the goals of its membership and its industry, the National Association of Chemical Distributors (NACD) is announcing the debut of a dynamic new Responsible Distribution logomark, part of a revised identity and branding strategy for both the NACD and for the Responsible Distribution initiative.
"Since Responsible Distribution is a gold standard among industrial security, safety and compliance programs," said NACD President Chris Jahn, "we knew it was time for a revised brand identity that is strong, instantly recognizable and appropriate to the initiative."
Effective immediately, the logomark will be the new graphic identity of NACD's Responsible Distribution initiative, and will be utilized across all marketing, communication and informational elements, including those of NACD member companies.
Developed by Biersma Creative, a Chicago-based branding and marketing firm, the NACD re-branding initiative was undertaken with several objectives in mind:
- Create greater awareness of Responsible Distribution through a re-conceived, re-invigorated brand logo that is unique, readily recognizable and engaging.
- Contemporize the brand identity in the minds of members, stakeholders, legislators and regulators, the media, NACD members' customers, the general public and others.
- Forge a long-term identity that's durable and classic, and translates easily across markets as the NACD grows.
- Enhance perceptions and knowledge of Responsible Distribution among industry constituents to drive membership and participation in Responsible Distribution.