Oct 15 2010
Callaway Golf Company (NYSE: ELY) today announced the November 12 retail availability of the new Diablo Octane and Diablo Octane Tour Drivers, as well as the new Diablo Octane Fairway Woods.
Twenty years after revolutionizing the driver market with the original Big Bertha Driver, Callaway's Diablo Octane Drivers introduce another innovative breakthrough in the form of a new material called Forged Composite™ -the lightest, strongest, most precise material the Company has ever used.
The performance characteristics of Forged Composite, a material developed in conjunction with Research and Development partner Automobili Lamborghini, has allowed Callaway engineers to develop an advanced clubhead with a greater transfer of power at impact and more accurate trajectories versus its all-titanium counterparts.
"Applying Forged Composite in tandem with a proprietary isothermal forging process has generated a measurable performance advantage over the metal alloys generally used to manufacture golf clubs," said Dr. Alan Hocknell, Sr. Vice President, Research and Development, Callaway Golf. "The Diablo Octane Drivers are configured to deliver unmatched power and precision through superior design, construction and advanced materials."
Employing Forged Composite in the crown of the Diablo Octane Driver has allowed Callaway engineers to precisely set the clubhead's Center of Gravity (CG) and Moment of Inertia (MOI) in order to promote accurate trajectories. This lighter, more efficient clubhead is then paired with a longer shaft to increase head speed and power at impact for longer distances. Additionally, Diablo Octane Drivers include Callaway's proprietary Hyperbolic Face Technology™, which utilizes a chemical milling process to provide a larger sweet spot and improved impact efficiency. Overall, Callaway's Diablo Octane powers drives beyond those of its all-titanium predecessor by an average distance of eight yards.
Diablo Octane Tour models feature a slightly smaller head size than standard models, a full hosel, and the more open look at address preferred by skilled players. Diablo Octane Drivers come with a Project X™ Graphite Shaft that is 46 inches in the standard model and 45.5 inches in the Tour model. The new product introduction retail price for the Diablo Octane and Diablo Octane Tour Drivers is $299.
Building on Callaway's heritage of innovation, the Diablo Octane and Diablo Octane Tour Fairway Woods are engineered to maximize power. The standard models feature a larger footprint and are designed with a deep CG for better playability and higher trajectories. The Tour models are designed with a smaller profile and a traditional hosel, and deliver increased workability with low, penetrating trajectories that are preferred by more accomplished players. Diablo Octane Fairway Woods feature aggressive Variable Face Technology® that increases the size of each club's sweet spot and generates high ball speeds for better distance. Diablo Octane Fairway Woods will be available at the new product introduction retail price of $199.