Research and Markets has added iCD Research’s new market research report titled, ‘Marketing Spend Activity, Sales Behaviors and Strategies in the Packaging Industry - 2011-2012: Survey Intelligence’ to its list of offerings.
The report covers the opinions of the leading packaging industry experts about the changes that are to alter business practices, strategies and marketing costs in the industry during the reporting period 2011-2012. The report also includes expert opinions on investment opportunities, challenges, budget allocations and spending plans. Major topics covered in the report are business confidence, economic outlook, threats and opportunities, purchasing strategies and behaviors and buyer expenditure activity.
The report provides data in terms of company size, company type and region. iCD Research collected the data for the research report by conducting a primary survey research with its exclusive B2B panels of major supplier organizations and leading purchase decision makers in the packaging industry. The geographical coverage of the report is worldwide, including the operations and plans of the major industry players throughout the Americas, Africa, Asia-Pacific and the Middle East.
The market report has information on the current level of the advertising and marketing budgets of supplier companies in the packaging industry and how their spending will change. The report supplies data about the worldwide marketing behavior. The report not only provides the strategies and opinions of competitors and business decision makers, but also studies their activities by business priorities. The report investigates the existing practices and covers the upcoming plans for the industry over the coming 12 to 24 months.