Online research company, Visiongain has added a report titled, “The Paper Packaging Market 2011-2021” to its offering. According to the report, the global paper packaging market is expected to reach $236.46 billion during the year 2011 and is likely to further grow in emerging markets like Brazil, China and India.
The report states that though the recent economic recession is having a negative effect on most industries, the paper industry is experiencing a growth due to various factors such as the ability to recycle convenience and cost-effectiveness.
The main advantage of the paper industry is that it is very environmentally-friendly and this quality has made it a viable packaging alternative. New technologies and innovations have enabled paper manufacturers to provide customised solutions to their customers. The report also discusses in detail the reasons of the success of the paper industry, its current and future trends and the positive outlook for the industry. Consumer demand is particularly on the rise in North America and Europe. Emerging economies India and China are also giving more and more importance to recycling as the environmental regulations in the packaging industry are also becoming stricter. These factors along with changes in lifestyles, habits of the consumer and demographics are also driving the growth of the industry. While paper manufacturers are keen to expand their business in developed countries by catering to the over 60 year population, the younger generation is looking for bags that are colourful, attractive and light.