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Dow Corning Launches New Silicone-Based Insole Material

DEFLEXION technology from Dow Corning, a global leader in silicone-based technology, announced the launch of their new insole material. The patent-pending silicone-based impact protection textile is now incorporated in effective pressure distribution and reduction providing comfort and cushioning in a thin and lightweight form.

By removing pressure from sensitive areas, insoles made with DEFLEXION technology provide the user with additional comfort and improved cushioning. "High plantar foot pressure is a significant factor in many types of lower limb injury," said Andrew James, Clinical Director at ACE Feet in Motion, who joined the research to apply DEFLEXION materials into shoe insoles, "Podiatrists are often asked to provide a means of reducing the pressures under the foot. DEFLEXION technology is, to date, the most efficient material I have used for this purpose."

DEFLEXION insole technology will be launched at the ISPO Munich conference at New Munich Trade Fair Centre in Germany January 29 to February 1, 2012. James will be present on Sunday, January 29 at 2 p.m. and Monday, January 30 at 2 p.m. when he will provide foot scans and the opportunity to experience DEFLEXION technology in your shoes The DEFLEXION brand booth will be located in Hall C2, stand C631; stop by to visit and learn more about the new DEFLEXION footwear technology and impact protection materials.

About DEFLEXION technology from Dow Corning

DEFLEXION technology from Dow Corning (deflexiontechnology.com) offers a range of impact-protection technologies that allow for the easy creation of high-performance protective apparel and equipment. DEFLEXION technology focuses on providing comfort, enhanced fit, and freedom of movement. Also, due to the unique stability of silicones, DEFLEXION technology can provide performance over a broad range of temperatures. Products using DEFLEXION materials are able to achieve a high level of performance when cold, hot and wet, while remaining comfortable to wear. DEFLEXION technology was selected as one of the most innovative fabrics of 2010 by Future Materials in their annual "FM 100" article, which ranks the year's most innovative materials. DEFLEXION technology was also selected by Design News as a finalist for its 2011 Golden Mousetrap Awards.

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