Lubrizol, an innovative specialty chemical company, announced that its personal and home care business has launched the Fixate Design polymer for hair styling applications.
The anionic, multi-functional polymer offers outstanding performance and exceptional formulation flexibility for a wide range of hair styling applications, including sprays, curling creams, mousses, and others.
The Fixate Design film-forming polymer offers formulators with degrees of freedom and creative choices without compromising on performance. The use of the Fixate Design polymer in styling applications provides distinctive sensory, enhanced volume, little to no flaking, excellent shine and customized hold. The material also offers several other formulation benefits. It is an efficient, user-friendly liquid that provides a fresh, desirable dry feel and light wet feel. Fixate Design also enables creation of superior style and curl and volume definition and provides outstanding resistance to high humidity. The polymer offers excellent frizz control, which results in silkier and softer hair. In addition, the polymer has a low viscosity response to dosing concentration and neutralization. It is removed easily with shampoo.
Lubrizol is a Berkshire Hathaway company that produces and supplies solutions to global customers in the consumer, industrial and transportation markets. The solutions include industrial lubricants, lubricant additives for engine oils and fuel additives. The company also produces additives, ingredients and specialty materials for pharmaceutical, personal care, coating and other industries.