Apr 13 2006
Pirelli has initiated production of the first Pirelli branded radial truck and bus tyres destined for the Chinese and Southeast Asian and Australian markets at the Yanzhou factory in China, inaugurated last October.
The start of production follows on from Pirelli’s fine tuning of the development, production and quality control processes in the new factory, bringing them into line with those adopted by the group in the rest of the world.
The Pirelli radial tyres produced in China are based on the patented “zero degrees” technology that gives the product significant competitive advantages in terms of structural strength and performance thanks to the use of special materials and compounds that are constantly improved and controlled via mathematical analyses and advanced testing and trials.
The Yanzhou plant boasts the finest machinery available on the market and uses the Pirelli Group’s most advanced production technologies. A highly advanced Research and Development Centre established within the factory will guarantee the development of products that meet the specific demands of the Asian market. In terms of professional training, specific programmes dealing with all the machinery and production technology have been run for the workers in order to guarantee the highest levels of product quality.
The Chinese tyre market has the highest rate of growth in the world with regard to transport on rubber and represents 9% of the global market, with a value of around 8 billion dollars, of which over 60% is accounted for by radials.
As previously announced, Pirelli’s objective is that of conquering a 3% share of the Chinese market for radial truck tyres by the end of 2006.
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