Sep 11 2006
LG Electronics has set up a large complex of production facilities in Ruza, Russia, which is near Moscow.
LG Electronics invested a total of USD 150 million in the 49.5 hectare complex including the investment by LG suppliers. The facility will turn out 500,000 digital TVs, 700,000 washing machines, 200,000 refrigerators and 260,000 home theatre systems annually. LG Electronics plans to increase the capacity in each category to 1 million units annually by 2008.
LG Electronics is strategically increasing its production capacity in Russia, as the country is expected to join the World Trade Organization (WTO) later this year. The company already has top market share in Russia for TVs, audio equipment, vacuum cleaners, microwave ovens, video components, DVDs and optical storage.
Mr. Ssang Su Kim, Vice Chairman and CEO of LG Electronics, said, "LG will use this plant as a springboard to become the undisputed number one electronics brand in Russia. This plant is the result of successful collaboration between us and our dedicated suppliers. It also would not have been possible without the support we have received from Russia and her people."
The company chose Russia as the location for this plant to better serve customers in the region. LG Electronics can pass on savings on distribution costs and tariffs directly to its customers, while taking advantage of the regions highly-skilled workforce.
In the region, LG Electronics has a digital TV plant in Mlawa, Poland and a LCD TV and side-by-side refrigerator plant in Wroclaw, Poland. These plants make up a production triangle that will allow the company to lead the European and Russia/CIS markets.
LG's Chairman has been actively supporting the development of the business opportunities in Russia
LG Chairman and CEO Bon-Moo Koo expressed his gratitude to the Russian government for its help in expediting construction of the plant. Mr. Koo had dinner with Russian Prime Minister Fradkov Mikhail Efimovich, Russian Minister of Economic Development and Trade Mr. Gref, and Governor of Moscow Province Mr. Gromov after the ceremony.
Mr. Koo has expressed interest in Russia as an emerging market with potential business opportunities for LG, not only electronics business but also other business areas. Before the opening ceremony, he attended the briefing sessions of all LG Electronics, LG Chemical and LG International.
Mr. Koo said, "I expect the opening of this LG Electronics complex in Russia to provide momentum for other LG companies to enter the region. I want to see LG become Russia's top brand."
http://www.lg.co.kr