Sep 11 2006
SEMI and Reed Business Information (RBI) have announced a broad-ranging media partnership that includes the merger of Semiconductor Manufacturing Magazine with Semiconductor International.
Through the partnership, SEMI will incorporate editorial and promotional content in Semiconductor International, which is published by RBI. SEMI has granted rights to the Semiconductor Manufacturing trademark and certain assets of the magazine to RBI, including circulation information for subscribers not currently served by SI. In conjunction with the agreement, SEMI has discontinued publication of the global/English language edition of Semiconductor Manufacturing Magazine.
“To complement our overall communication strategy and fulfill our association mission, SEMI needs a strong publication. However, we do not need to own it,” said Stanley T. Myers, president and CEO of SEMI. “This partnership allows SEMI to extend our communications by leveraging the resources of a leading industry information provider.”
The agreement also grants RBI the right to produce the SEMICON West Daily News and the official SEMICON West Show Planner, which provides news about the global industry exposition and offers exhibitors marketing and communications opportunities to compliment their exposition participation. Additionally, SEMI and RBI will collaborate on co-branded supplements to Semiconductor International and other communications projects such as industry information webcasts and event sponsorships.
“By partnering with SEMI we will be able to serve the semiconductor manufacturing industry in exciting new ways. This agreement is a great beginning,” said John Bold, publisher of Semiconductor International.
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