Sustainable Building Products Growing in Popularity Despite Global Recession

"Today's sustainable products and practices for the global building industry present unique and emerging business opportunities, even in a global recession," said DuPont Building Innovations Vice President and General Manager Tom Schuler at The 2009 Economist Sustainability Summit yesterday in New York.

DuPont™ Tyvek® HomeWrap™ has been installed on millions of homes, helping to prevent drafts, resist the flow of moisture-laden air through wall cavities, improve energy efficiency and reduce energy bills.

“People look to us to meet their needs and we continue to deliver; but we’re not going to make trade-offs - we still need to provide products that combine aesthetics, functionality and sustainability, otherwise people won’t buy them,” Tom said.

“That’s a particular challenge as we continue to deal with a global recession and the need to balance the importance of developing more sustainable products with costs consumers and building owners are willing to bear. We make products energy efficient like DuPont™ Tyvek® HomeWrap™. We also make products which have a smaller footprint like DuPont™ Corian® and Zodiaq® surfaces with pre- and post-consumer recycled content,” Tom added.

Tom also mentioned that those dynamics continue to change underlying business priorities, stating that sustainable buildings have to be good for customers and for business.

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