At NPE 2009, SABIC today launched its latest material solutions designed to help customers around the globe meet today's most pressing demands and challenges. In multiple sectors worldwide, SABIC's expansive product portfolio is helping to drive environmental responsibility, penetrate new markets and application areas, and enable customers to differentiate their products, all while increasing productivity and reducing manufacturing costs. SABIC's impressive display here in booth W123011 showcases an array of new breakthrough end products from its co-development efforts with leading OEMs - such as Ford, Samsung, Motorola, and Toyota - underscoring how the company continues to be the supplier of choice among many of the world's top global brands.
"Our commitment to the plastics industry and our customers is unshakeable; clearly evidenced by the aggressive steps we are taking to continue accelerating the development of newer and better sustainable, high-performance, top-quality materials," said Charlie Crew, president and chief executive officer, SABIC Innovative Plastics. "Our goal is to catapult our materials to greater technological excellence, creating the most innovative products on the market today to help our customers succeed and grow in both existing and new sectors."
"Our presence here at NPE not only showcases our newest technologies, but also demonstrates how SABIC is moving forward with a focused business strategy designed to help take our customers to new levels of success," said Khaled Al-Mana, vice president, Polymers, SABIC. "Across the company, we are broadening the capabilities of our materials, up-engineering our polymers to deliver new-generation global solutions, and anticipating and addressing the next industry trends and customer needs. Our approach is solid, our vision is clear and our position will continue to grow."
A major booth highlight is Motorola's revolutionary new MOTO W233 Renew mobile phone - the world's first certified carbon-neutral device. The result of a long-standing, collaborative relationship between Motorola and SABIC Innovative Plastics, the new phone uses a customized grade of Lexan* EXL resin made with a significant amount of post-consumer plastic content.
Another booth highlight from SABIC Polymers are two new bimodal, high-density polyethylene (HDPE) grades - SABIC PE 100 and SABIC PE 80 HD resins - for plastic pipe applications. Long a proven, preferred and widely used technology in Europe, these new resins are making their North American debut here at NPE as part of SABIC's strategy to be a leading global supplier of these materials for high-pressure pipe products used in potable water, gas, oil, mining, and large-scale sewage systems.
Also featured at the SABIC booth are new cutting-edge Ultem* composites, foam and fiber for new choices in ultra-high flame-smoke-toxicity (FST) performance, extreme toughness, and lighter weight. New LNP* specialty compounds reinforced with natural fibers, as well as a new virtually unbreakable bus driver safety shield using Lexan polycarbonate glazing with Exatec* E900 plasma coating, are also being featured. The world renowned, award-winning Hyundai QarmaQ Advanced Technology Demonstration Vehicle - sporting sustainable horizontal body panels made with Xenoy iQ* resin and Valox iQ* resin - is also on display.
Another SABIC showpiece at NPE 2009 is the Lincoln MKT concept car. This revolutionary concept design features six of the company's environmentally progressive thermoplastic materials for several key components.
SABIC is showcasing an array of new sustainable, environmentally progressive products and applications that offer customers new material solutions that meet eco-conscious consumer demand.