Feb 2 2011
Purearth International Limited, a Hong Kong based company with manufacturing facilities in China, is dedicated to bringing the most exciting, new and unique environmentally friendly products to our customers at the 108th annual American International Toy Fair in New York.
With our in-house developed fiber molding technology and processes, pureARTH™ utilizes renewable agriculture residue such as sugarcane bagasse and bamboo to manufacture and bring to you our unique 3 dimensional art & craft handicrafts. Since pureARTH™ is made from 100% natural food grade fiber, they are completely safe for children and are not harmful to the environment when discarded. In addition to meeting worldwide safety, hygiene and biodegradable standards and certifications, pureARTH™ is also a globally registered trademark in order to differentiate our unique earth friendly designs and manufacturing capabilities from other less earth friendly product offerings.
There is increasing awareness and heightened environmental concerns on the manufacturing, packaging and disposal of consumer products with specific attention being placed on goods made from non-biodegradable material that will generate long-lived trash that will clutter and pollute our landfills. As such, we are proud to be the very first company to introduce our green engineering material and painting-handicrafts applications to the toy and handicrafts markets. pureARTH™ is more than just another art & craft application, the creation of pureARTH™ also represents creativity, education, Corporate Social Responsibility (CSR), and is environmentally sustainable. Since pureARTH™ is biodegradable and compostable, the material returns to its natural state after use and disposal whereas many other products made of plastics will sit and pollute landfills for hundreds of years. Additionally, pureARTH™, being a socially responsible enterprise, has selected a manufacturing facility that is both in close proximity to the agriculture raw material resources used in the manufacturing of our products and utilizes hydropower as its only power generation means – a truly green manufacturing facility.
With the rapid expansion of the market demand for our green material engineered product groups, pureARTH™ has a global reach and can offer support and custom solutions to every type of customer from small retail shops to large national and international chains.