Market Analysis on Barriers and Wraps in Building and Construction

Architects, builders, contractors and framers face new demands for structures that provide a healthy environment and are energy efficient.

Mold and mildew can be catastrophic in terms of building usability and value. This liability issue brings keen focus on building barriers and wraps in both residential and commercial construction. Barriers and wraps that manage moisture to prevent mold and mildew, and air infiltration to improve energy efficiency, are in sharp focus in the building science discipline.

Principia Partners announces the 2nd edition of its detailed assessment of the North American market for barriers and wraps in residential and commercial construction. Changes in products, players, market conditions, and distribution channels make this comprehensive multi-client study on the subject a timely one. BARRIERS AND WRAPS IN BUILDING AND CONSTRUCTION 2011 is due for completion early in the second quarter 2011.

Ken Jacobson, Partner at Principia, comments "The building envelope design and construction is critical to maintaining structure value, inhabitant comfort, and lowering operating expenses. We're very excited about conducting this study. The “voice of the customer” research will draw insights from 150 interviews with architects, building science consultants, property owners, installers, distributors, leading building barrier and wrap producers and other relevant trade sources.”

This report will serve as an important baseline analysis for forecasting and business planning purposes by existing and new industry participants. Using 2010 as the baseline, the study will analyze the drivers and trends of the building barriers and wraps markets by region, distribution channel, market segment and material type, and will provide forecasts covering the next three years. The study will provide insights into current and future products and competitive positioning, and will help companies anticipate unmet customer needs.

The report also provides business insights on:

  • Major trends in design, material usage and market conditions
  • Up-to-date assessment of the building barriers and wraps market and products
  • Identified product development needs and channel opportunities
  • Market share review for leading building barriers and wraps producers
  • Strategic insights into the growth segments of building barriers and wraps

Mr. Jacobson continues "The building community wants to know for certain that a specific barrier or wrap will work in a specific structure to prevent mold and mildew and reduce energy loss. In fact, many industry participants agree that moisture and air management in structures is needed, and they agree that there is no single ‘silver bullet’ solution for all requirements. One thing is certain, as specific regional criteria are being developed for the building barriers and wraps industry, and as the science and knowledge of building moisture and air infiltration management advances, so will the demand for products that meet those needs.”

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