Pantene declared that it has begun manufacturing new shampoo and conditioner bottles that are produced mainly from plant-based plastic.
This novel material is the first of its kind in hair care segment and is derived from sugarcane. The material will be included on the Pantene Pro-V Nature Fusion assortment. The company will initially release the newly developed bottles in Western Europe and will supply to other parts of the world in another couple of years.
Sugarcane-based Plastic Bottles
The packaging utilizes minimum non-renewable sources. In contrast to conventional plastic derived from petroleum, the packaging contains sugarcane-derived plastic, which is a biodegradable material. Ecological advantages offered by sugarcane-based plastics are 170% less greenhouse gas emissions per ton and consumption of less than 70% fossil fuels than conventional petroleum-derived plastics.
Anne Johnson, Director of GreenBlue's Sustainable Packaging Coalition, stated that plant-derived plastics enhance packaging sustainability. She mentioned that the launch of plant-derived packaging technology by Pantene depicts a significant invention in the market and could motivate future innovations in the packaging segment.
The latest Pantene Pro-V Nature Fusion sugarcane-derived packaging can be availed by dealers across Western European markets. This will provide a perfect changeover for clients since the formulas will stay untouched and the new recyclable bottle has almost similar features as its previous versions. The Nature Fusion assortment was released in 2009 and is distributed in all leading international markets.
According to Hanneke Faber, P&G’s VP and Brand Franchise Leader for Global Pantene, the utilization of sugarcane-derived plastic in the Nature Fusion Packaging enables them to provide similar performance benefits with better sustainability. Faber added that they are focused on interposing their journey with useful inventions that could enhance the vigor and beauty of their clients.
By utilizing biodegradable sources like sugarcane-derived plastic, the company is supporting the goal of P&G of substituting 25% of petroleum-derived substances with reliably sourced recyclable materials by 2020. The long-term goal of P&G is to utilize 100% recyclable packaging materials on all its products.