Oct 9 2012
MeadWestvaco, a global leader in packaging and packaging solutions received its Robinson EN 1230-2 sensory analysis approval for its Printkote® paperboard for chocolate and confectionery packaging.
Chocolate box using MWV's Printkote paperboard; designed to keep chocolates and confectionery consumer-ready while raising brands to the highest level. (Photo: Business Wire)
This analysis, required for all confectionery packaging and paperboard, tests the paperboard’s ability to maintain product quality without a trace of taint or odour from the packaging.
Printkote’s approval on the Robinson test confirms its ability to maintain product integrity and value, and provides brand owners with confidence in packaging solutions for their luxury confectionery products.
Printkote meets the high standards of packaging seen in the European chocolate and confectionery market and is safe for direct food contact. Without the addition of optical brighteners, a light creamy warm shade supports colour intensity. Therefore this premium paperboard enables high quality, eye-catching graphics to stand out. The superior “dead fold” performance of Printkote results in a squarer and tighter package – helping to elevate brands in the minds of consumers. In addition to Printkote, earlier this year MWV’s Crescendo® paperboard received its Robinson certification for chocolate and confectionery packaging.
MeadWestvaco Corporation (NYSE: MWV) is a global packaging company providing innovative solutions to the world’s most admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, tobacco, and agricultural industries. The company also produces specialty chemicals for the automotive, energy, and infrastructure industries and maximizes the value of its land holdings through forestry operations, property development and land sales. MWV’s network of 125 facilities and 15,000 employees spans North America, South America, Europe and Asia.