Visitors to the 2014 American Coatings Conference and Show in Atlanta, Georgia can explore how BASF chemistry can enhance formulations in the coatings industry. BASF will showcase its technologies and product offerings in three main areas: architectural coatings and furniture & flooring, industrial and agricultural and construction equipment (ACE) coatings and automotive coatings. These offerings help customers learn how BASF’s broad portfolio delivers sustainable solutions across the coatings market.
The showcase is being enhanced through digital media and product examples that customers can see and touch.
"Our focus at the American Coatings Show is not on individual products, but rather BASF’s ability to deliver versatile, customized solutions to coatings formulators, based on their needs ,” said Derek Fairclough, Senior Vice President, Dispersions & Pigments, for BASF in North America. “Our application know-how and our broad portfolio can help our customers to be more successful.”
BASF is highlighting the theme of “Synthesizing our Customers Success” at the Georgia World Congress Center, April 7 to 11, Hall C3A, Booth 1505.
"this theme acknowledges that BASF values relationships with our customers and wants to work with them to help them be more successful. Our capabilities among our employees, products and technology that support the coatings industry are broad and diverse. By actively creating solutions together, coatings formulators can leverage the entire portfolio offering available at BASF,” continued Fairclough.
BASF offers the coatings industry a broad portfolio of resins, binders, latex polymers, pigments and effect pigments, colorants, specialty formulation and performance additives and minerals, and systems to meet specific applications and customer needs.
Customers can discuss BASF’s sustainable solution technologies with expert formulators to achieve their requirements for improved environmental performance while addressing needs for:
- zero- and low-volatile organic compound (VOC) formulations,
- low energy curing,
- replacement of heavy metal pigments, and,
- latex with minimal environmental impact.
BASF’s team of experts will be available throughout the show to discuss how the company can apply expertise in chemistry, applications and formulations to help customers accomplish their objectives. BASF will conduct brief 15-minute presentations in the booth on April 8-9 on topics ranging from heat management pigments, concrete sealants, mica pigments and light stabilization technologies.
BASF will also present the following papers and a poster during the pre-conference tutorial sessions and the main technical presentations sections:
- Tim December, Technical Group Leader, Automotive Coatings – “Waterborne High-Performance Coatings” during the pre-conference tutorials on April 7 at 8:30 a.m.
- Joost Leswin, “Shining a Light on TiO2 Utilization” during the Pigments session on April 7 at 2:30 p.m.
- Vincent Goldman, “Application of High Throughput Screening for a Clear Concrete Sealer Formula” during the Measuring & Testing session on April 7 at 4:30 p.m.
- Kaliappa Ragunathan, “Self Coalescing Latex Particles with Good Coatings Properties” during the poster session of the ACS Conference Reception on April 7 at 5:30 p.m.
- William Rosano, “High Throughput Study of Color Development in Decorative Paints” during the Architectural Coatings I session on April 8 at 11:00 a.m.
- Mary Thomson, “New Additives – Better Surface Effects with Fewer and Shorter Fluro-Chains” during the Novel Materials session on April 8 at 11:00 a.m.
- David Przybyla, “Forgotten Formulation Attributes to Defoaming Test Methods” during the Architectural Coatings II session on April 8 at 5:00 p.m.
The full presentation list including dates, time, topic and presenter from BASF is located online at www.basf.com/dpsolutions
BASF is also sponsoring a cocktail reception for customers in booth 1505 on Wednesday, April 9th from 3:00 – 5:00 p.m. to give customers the opportunity to interact with colleagues from multiple BASF businesses who directly serve the coatings industry and supports BASF’s “one company approach” to the coatings industry.
In addition, BASF will launch or highlight the following products during the show and share with customers and visitors how these new technologies can improve their coating formulations:
- Mattex PRO is a patent pending, engineered, high performance kaolin-based product designed for use in flat architectural paints. It is uniquely structured to provide high scrub resistance properties and low sheen while maintaining excellent hide. Low sheen and gloss make Mattex PRO ideal for paints that require excellent touch-up properties without the use of flatting agents. Mattex PRO provides formulating flexibility that can replace a combination of calcined kaolin, other extenders and flatting agents while improving scrubs up to 30% and maintaining optical properties.
- Mattex PRO is a patent pending, engineered, high performance kaolin-based product designed for use in flat architectural paints. It is uniquely structured to provide high scrub resistance properties and low sheen while maintaining excellent hide. Low sheen and gloss make Mattex PRO ideal for paints that require excellent touch-up properties without the use of flatting agents. Mattex PRO provides formulating flexibility that can replace a combination of calcined kaolin, other extenders and flatting agents while improving scrubs up to 30% and maintaining optical properties.
- Acronal PLUS® 4670 is zero-VOC capable, 100% acrylic latex which delivers superior TiO2 efficiency. It demonstrates superior hiding, tint strength, outstanding blister resistance, and scrub resistance.
- Acronal PLUS® 4800 is a styrene-acrylic latex capable of < 50g/L VOC. This economical alternative to straight acrylics does not sacrifice performance, demonstrating high TiO2 efficiency, outstanding block resistance, and excellent wet adhesion.
- Acronal PLUS® 4235 is an <50 VOC g/L capable, 100% acrylic latex which delivers exceptional weathering performance. This latex allows formulators to comply with environmental regulations without sacrificing performance.
- Joncryl® 2982 is a concrete sealer and paint in one. Capable of formulation at 50g/L VOC, it demonstrates outstanding adhesion and can be applied directly to concrete.
- Joncryl® 2981 is a self-crosslinking dispersion especially suited for performance on wood applications such as kitchen cabinetry and furniture. Differentiated in the market for excellent warmth of wood and clarity, it offers outstanding weatherability, chemical resistance and has the ability to disperse titanium dioxide.
- Laromer® UA 9064 is a water-based urethane acrylate dispersion with very good chemical and scratch resistance that is fast drying, shows very little yellowing for luxury vinyl tile and laminate substrates and wood furniture and flooring applications.
- Laromer® UA 9095 is a water-based urethane acrylate dispersion with high grain enhancement and good chemical resistance. The product also shows low yellowing and fast drying for furniture and cabinet applications.
Acronal, Mattex, Joncryl, Laromer are a registered trademarks of BASF Group.
About The Dispersions & Pigments Division
The Dispersions & Pigments Division in North America offers a comprehensive portfolio of resins, binders, latex, pigments and effect pigments, colorants, and systems to meet specific application needs for the coatings, construction, and printing and packaging markets. Our innovative products also help manufacturers in the adhesives, nonwovens and fiber bonding industries meet functional and performance demands. The addition of key product areas such as formulation additives, rheology modifiers, light stabilizers, photoinitiators, and antioxidants significantly enhances the existing BASF product portfolio for these markets. For more information about BASF’s Dispersions & Pigments Division, visit www.basf.us/dpsolutions .