Aug 31 2006
A tire sales store closely resembling the appearance of “Car wing” run by Bridgestone Corporation’s subsidiary in China, Bridgestone (China) Investment Co., Ltd., was recently opened in Guilin City, China. In response, Bridgestone filed a trademark infringement complaint to the Guilin Industrial & Commercial Administration Bureau, the content of which was wholly upheld.
On June 14, 2006, Bridgestone made a request to the bureau to have Guilin Car Wings Car Accessory Co.,Ltd., which opened the store in Guilin City, Guangxi Zhuang Autonomous Region, change store signs and name. The following day, after the bureau confirmed the breach, the company was ordered to remove and rename its signs and to change the name of the store. On July 21, 2006, the person in charge of overseeing the incident at Bridgestone (China) Investment visited the bureau to confirm the content of the official letters stating that the signs had been taken down and that the store name had been changed from Guilin Car Wings Car Accessory Co.,Ltd. to Guilin Tianyi Car Accessory Co.,Ltd.
Bridgestone is extremely grateful to the Guilin Industrial & Commercial Administration Bureau for its understanding and fast response in helping to protect Bridgetone’s trademark rights in China. Bridgestone intends to keep providing outstanding products and services by safeguarding and utilizing its brand as intellectual property in order to protect the benefits for its customers. Going forward, Bridgestone will continue to proactively promote intellectual property activities.
http://www.bridgestone.co.jp