Nov 3 2010
Solutia Inc. (NYSE: SOA), the world's leading producer of automotive, residential, and commercial window films, is proud to present its expanded suite of professionally installed brands for the global market -- including the newly added super-premium V-KOOL(R) window film brand whose technology was voted as one of the top 100 inventions of the millennium by Popular Science magazine for its energy savings capability -- at the SEMA show in Las Vegas from November 2 through November 5, 2010. (Booth #11811).
Solutia's expanded portfolio of window film, which includes LLumar(R), V-KOOL, Huper Optik(R), and FormulaOne High Performance Auto Tint(R), is designed to fit the needs of a broader range of customers than ever before. The company's recent acquisition of Novomatrix, a cutting-edge marketer of super-premium brands, has added even more high-performance brands to Solutia's market-leading lineup, including its best-selling LLumar brand window film.
V-KOOL window film is the world's premier brand in technological excellence, environmental stewardship, and unparalleled customer experience. Originally developed for U.S. aerospace and military use, and later adapted for commercial use, V-KOOL window film is the world's first spectrally selective, clear window coating that helps protect against the sun's heat and radiation.
Huper Optik window film, originator of Meister Keramische Technologie, embodies qualities of extreme durability, signal-enabling and superior heat rejection performance suitable for auto, architectural and marine applications.
FormulaOne High Performance Auto Tint is a dynamic, growing brand of professionally installed premium automotive films available to an elite dealer base in the United States and Canada.
LLumar is the world's best-selling brand of window films, with a complete line of automotive window tint; commercial and residential architectural window films, safety/security, anti-graffiti, decorative films, and paint protection films. Professionally installed through our unparalleled global dealer network, LLumar high performance films greatly enhance the look, functionality, comfort, and energy efficiency of glass.
"With the changing world and rapid growth in economies of the emerging markets, Solutia's comprehensive suite of window film brands provides custom solutions to meet the growing demands of customers around the world," said Sal Abbate, vice president of global sales and marketing for Solutia's Performance Films division.