Nov 23 2010
Intertape Polymer Group Inc. (TSX: ITP) ("Intertape", "IPG" or the "Company") is pleased to introduce new product brand names for its roof underlayment and building wrap products.
This strategy will ensure consistency across products and will help customers distinguish among levels of product performance so they may specify and use the best solution for their particular application.
The NovaWrap™ brand replaces the former FlexGard™ series name for IPG's line of building wrap products. Similarly the former roof underlayment brands "NovaSeal® One" and "NovaSeal® II" are replaced by NovaSeal® and NovaSeal® Premium brands respectively.
"Continued investment in our branding structure, demonstrates our commitment to the building and construction market," states Tim Brown, Vice President of Sales - Consumer. "This move is intended to add value to our customers' businesses by streamlining our brand names and making it easier to identify levels of product performance."
Branding Update - Building Wraps NovaWrap™ Aspire is the new brand that identifies the company's premium performance, non-woven building wrap. It is an advanced-performance air, moisture, and vapor barrier that is breathable to allow condensation to escape from wall assemblies. IPG's basic, woven building wrap is now called NovaWrap™ and is ideally suited for installations where economy is a priority.
Branding Update - Roof Underlayments NovaSeal® Premium is the designation for IPG's highest performance synthetic roof underlayment featuring industry leading slip resistance in wet or dry conditions, and a 25 year limited warranty. The company's basic synthetic roof underlayment takes the straightforward name NovaSeal®, and offers outstanding performance advantages over traditional roof felts and a 20 year limited warranty.
Logos for these brands, as well as important installation and building code information have been redesigned and are appearing in current production. Updated support materials including literature, samples, and technical documentation are also available to support IPG customers.
"With production and logistics facilities throughout Canada and the U.S.," says Brown, "we are excited about leveraging our new brand strategy to support the continued growth of our customers in the North American market place."