Oct 21 2005
A new dimension of color styling now is available as DuPont introduces Hot Hues Hot Efx Brilliantz . This unique product uses diffractive pigments to display smooth, satin-like rainbow colors at any viewing angle and creates a three-dimensional appearance with the illusion of "movement." Prior to this introduction, this effect was not possible with other special effects materials. Hot Efx Brilliantz offers a sophisticated, elegant and dramatic visual appeal that is unique, durable, and offers infinite styling opportunities.
Light interference and light diffractive pigments are major breakthroughs in color technology that create striking effects to enhance, differentiate, and add custom personality. The pigment is a unique material consisting of ultra-thin micron-size flakes. It is opaque, thin, mirror-like, and exhibits a rainbow-like diffraction effect.
"This new addition to the Hot Hues™ line shows our commitment to bringing innovative products to the marketplace," said Dennis Silva, custom finish segment manager. "Brilliantz™ gives painters yet another special appearance finish to work with, allowing them to create masterpieces that are truly unique and more spectacular than ever before."
When Hot Efx Brilliantz is used in a two- or three-stage paint job, a typical metallic appearance is seen in low illuminated light. When viewed in direct light, vibrant rainbow-producing prizms appear to dance over a liquid color. The combination of Hot Efx Brilliantz with any Hot Colors Basecoats and Hot Candy Colors dye concentrates creates an iridescent, radiant metallic appearance never seen before. Hot Efx Brilliantz opens new worlds of design possibilities and adds value and appeal to virtually any custom paint project.
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