Vinyl Electrical Tape Turns 60

The 3M Electrical Markets Division’s newest promotion takes a look back to the 1940s in observance of the company’s invention of the first vinyl electrical tape. Scotch electrical tape, which has evolved over the years to Scotch Super 33+, is 60 years old and is the only vinyl electrical tape still made in the USA.

In observance of this milestone, 3M is running a campaign, including a sweepstakes, evoking memories of the late 1940s and celebrating the American worker and American craftsmanship.

Commemorative packages of Scotch Super 33+ vinyl electrical tape from 3M have a label with a unique code number on the back. By going online and entering the code number, buyers will see if they are immediate winners of vintage prizes. These instant prizes include WWII-replica flight jackets; vintage-looking clock radios (including the more recent invention of a built-in CD player); Zippo 1941-replica lighters; T-shirts; hats; and posters of the campaign art, reminiscent of 1940s advertising and featuring illustrations of four beautiful women. Tape with the coded label is available at electrical distributorships.