Aug 6 2008
To increase brand awareness and deepen market penetration, DuPont Thailand recently conducted a DuPont™ Teflon® road show, introducing new "Teflon® with Radiance technology" to consumers.
Chefs demonstrate healthy cooking at the Teflon® road show.
Working with the licensee Sahaming Chaisiri, a DuPont team toured mall stores, reaching thousands of consumers with cooking trials and demonstrations to enhance user experience. The cookware that was coated with "Teflon® with Radiance technology" was well received because its unique non-stick surface ensures even heating and helps save time in the overall cooking experience.
The road show also included cooking demonstrations to educate consumers on how to eat healthy and how to use non-stick cookware properly and safely.
"The road show was a success in not only educating consumers about the new Teflon® with Radiance technology, but also strengthening the relationship with our business partners," said Suwimon Thamthanarak, account manager, DuPont Fluoroproducts, Thailand. "We received positive responses and high interest from consumers."
For more information on teflon, click here.