Aug 20 2010
Pure. Is there a better way to brand and describe the latest innovation in natural rugs and floor coverings from Merida, the name in high-fashion sustainable flooring.
Free of extraneous elements and discordant qualities. Clean, simple, natural; free from that which harms, vitiates, weakens, or pollutes; genuine; real; perfect.
Perfect??? Yes. This clean, elegant and magnificently beautiful carpeting is made from 100% pure un-dyed Belgian wool and is offered in a serene selection of heavenly organic colors. The demand for a universal carpet that would be totally safe & healthy for children, great for the environment, and inviting for the home was the driving force behind the research and development of Pure; at last it's available to the trade August 2010!
Pure - Sustainable Flooring by Merida
Merida's visionary CEO, Catherine Connolly, states, "We worked with our partners in Belgium to design such a product. We wanted a product with low VOCs (Volatile Organic Compounds), no dyes, no glues that was also stylish. After two years, our team has designed and developed Pure. Pure is a phenomenal and unique product that can and should be in every home." Enough said.