Tyrepac, an online tire retailer based in Singapore, has declared that it has inked an exclusive dealership deal to supply Nokian brand tires in the Singapore market.
The deal allows Tyrepac to market Nokian brand tires on its online store, www.tyrepac.com.sg. The company will conduct several marketing campaigns for the promotions of the Nokian brand tires. The deal has also expanded the company’s offerings to its customers in Singapore. At present, the company offers products of 18 brands.
Nokian Tyres is a premium tire brand in Europe and is famous particularly for its winter range of tires. The company is a pioneer in tire technology, especially its ‘Polished Grooves’ for optimum water dispersion, ‘Aquaplanning Indicator’ for wear rate notification, ‘Information Field’ for measuring tire wear instantly and ‘Cool Silica’ for reducing resistance of tire rolling.
Ler Hwee Tiong, who serves as the Managing Director at Tyrepac, said the company is happy about the dealership deal with Nokian Tyres. The brand is a perfect fit for its current portfolio of premium brand products for its customers and can be ordered exclusively through its website, he said. The ordered Nokian tires can then be fitted at the company’s network of more than 50 fitting facilities throughout Singapore.
The Asian Regional Manager at Nokian Tyres, Oey Pekka stated that the company is happy to have Tyrepac as its exclusive distributor for the Singapore market. This deal will assist Nokian Tyres to grow brand awareness in Singapore as well as in Asia, he added.