Jan 8 2013
Vystar® Corporation ("Vystar" or the "Company"), the exclusive creator of Vytex® Natural Rubber Latex (NRL), a multi-patented, all-natural raw material that contains significantly reduced levels of non-rubber particles and proteins found in natural rubber latex, and owner of SleepHealth™ LLC, a unique provider of sleep health management services to physicians in the southeastern U.S., today announced that the Company, along with Centrotrade Minerals & Metals, Inc. and Centrotrade Deutschland, GmbH., signed an amendment to their current agreement on December 19, 2012, expanding their current distribution relationship to include South East Asia in addition to North America and Europe.
Centrotrade, a leading distributor of natural rubber and natural rubber latex based products across the globe, has been the exclusive distributor for Vytex NRL raw material since 2009. The recent amendment expands Centrotrade's distribution rights for Vytex NRL into the largest NRL consuming markets in the world, located in South East Asia, specifically Malaysia and Thailand. Centrotrade will control production scheduling of Vytex NRL, inventory, sales, pricing, and customer financing, while Vystar Corporation will focus on its strength of marketing and customized product development support activities.
Bill Doyle , President and CEO of Vystar Corporation, commented "The broadening of our relationship with Centrotrade was a crucial component to the continued expansion of our Vytex NRL raw material division. It brings Vytex NRL to these very large NRL production centers, and allows Vystar to benefit from Centrotrade's extensive industry experience, global industry relationships, logistical expertise, and price hedging experience which should help establish more stable Vytex NRL customer pricing and inventory. Vytex NRL exposure, capacity and brand awareness will increase in these markets, ultimately helping position Vystar for sales growth in the Vytex division moving forward."
He continued, "Over the past three years, Centrotrade has provided invaluable input and consultation in numerous areas relating to the global natural rubber latex market and distribution business. We are excited for them to take an even more active role in our Vytex NRL product and are confident they will afford our new and existing Asian customers with superior service and logistical support that our company and North American and European customers are accustomed to."
Collectively, the Centrotrade rubber and latex management team commented, "Having worked together since 2009 and believing in the advantages of the Vytex NRL raw material product, this is a logical next step in our relationship. We are pleased to expand our global product portfolio to include Vytex NRL, the only natural rubber latex product with significantly reduced proteins and other non-rubber particles, and to help boost global awareness of the benefits that come with using a cleaner form of natural rubber latex. The addition of Vytex NRL helps broaden our product offering to help customers have access to all forms of rubber products to meet their varied needs."