Dec 16 2013
Cascades, North America’s fourth largest producer of towel and tissue paper, today announced that the company has been awarded “Environmental Strategy of the Year” by Pulp & Paper International at the 2013 PPI Awards in Dubai. In addition, the Cascades® Moka® product line won the company a second award for “Innovative Product of the Year.” The internationally-renowned PPI Awards are the only global awards dedicated to recognizing the achievements of companies, mills, and individuals in the pulp and paper sector.
Cascades Moka product line (Photo: Cascades)
“We are honored to receive these awards for our Cascades Moka line and for our commitment to sustainable development,” said Mario Plourde, president and CEO of Cascades. “Leadership in sustainability and innovation has always been in the heart of everything we do at Cascades; it is part of our DNA. This award is an affirmation that Cascades is leading the way for the industry, both for its novel product offering and processes.”
“We would like to thank Pulp and Paper International for this great recognition,” said Suzanne Blanchet, president and CEO of Cascades Tissue Group. “This success was made possible by the contribution of our valued employees and partners, with whom we want to share this award.”
The “Innovative Product of the Year” award was presented to the Cascades Moka product line, the first ever bathroom and facial tissue made from unbleached recycled fiber to hit the North American market. The Cascades Moka tissue products were praised by offering uncompromised softness and hygiene qualities while significantly reducing environmental impact. Their uniqueness has been well-received on the marketplace, translating into strong sales exceeding expectations.
The “Environmental Strategy of the Year” award was based on Cascades’ commitment to reducing its ecological impact through the continuous improvement of its processes, unique recycling infrastructure, and use of recycled fibers in packaging and tissue products. Cascades led the way in environmental reporting with its 2010-2012 and 2013-2015 sustainable development plans, which include objectives to improve environmental impact in every step of production, distribution, and waste processing. These advances have enabled Cascades to use five times less water and two times less energy than the North American paper industry average.