Jun 5 2007
Michelman announced that it has made significant changes to its international organizational structure, specifically in Europe and Asia. The announcements position Michelman to best serve its customers in these burgeoning markets, as well as grow more rapidly on a global scale.
Michelman International SARL has been formed and located in Luxembourg. This new European holding company will give Michelman the agility and capabilities to grow more readily throughout Europe and Asia. A new sales, marketing and customer service office will also be located in Luxembourg.
Concurrently, significant capital for increased manufacturing and warehousing capacity is being invested in the company’s Aubange, Belgium facility. The investment will allow Michelman to satisfy the ever-increasing demand in the European, Russian, Mediterranean, EU-nation and North African markets for its coatings, emulsions and dispersions.
Michelman Asia-Pacific’s business center located in Singapore includes manufacturing operations, sales, marketing and customer service responsibilities. The operation will remain in this Asian hub, but will be moving to a new location twice the size of the current facility. The additional space is needed for new equipment to better serve the Asian market, as well as staff additions.
Mr. Peter Roggeman, formerly EMEA Commercial Director at Michelman has been promoted to Managing Director of Europe and Asia. Roggeman will be responsible for providing strategic leadership and management of the company’s European and Asian operations.
According to Roggeman, “Michelman has done a stellar job building a highly-respected presence in the Euro-Asian markets, serving its global customers with world-class product and support. The new investments we’re making across the two continents have raised the stakes significantly, and will allow us to expand our presence and capabilities, while maintaining the high level of service and support that our customers have come to expect.”