Sep 25 2007
Rohm and Haas announces the launch of TianBa(TM) 2000, a new coatings product that has been developed to meet Chinese customers' needs. This product introduction clearly demonstrates Rohm and Haas' commitment to provide swift response and innovative products to meet local customers' needs. TianBa(TM) 2000 is exhibited to Chinese customers for the first time at the China Roofing and Waterproofing Exhibition on September 24th.
TianBa(TM) 2000 is the new generation flexible acrylic copolymer with broad applicability for use in cement-based and non-cement-based waterproof coatings, flexible plastering mortar for thermal insulation systems, external flexible putties, ceramic tile adhesives, and mortar repair. Extensive studies demonstrate that TianBa(TM) 2000 has better waterproofing, flexibility, and alkali resistance than similar existing products. TianBa(TM) 2000 is environmentally advanced technology, which is low-odor and low in volatile organic compounds.
"The launch of TianBa(TM) 2000 is a significant break through for both the Chinese and global coatings markets," says Bruce Hoechner, General Manager for Paint and Coatings Materials in Asia-Pacific. "TianBa(TM) 2000 significantly expands our technology offerings for waterproof coatings applications and demonstrates our continued commitment to local markets."
Rohm and Haas is the leader in developing unique specialty materials that enhance the performance of paints and coatings, and products used in industrial applications around the world. The Paint and Coatings Materials business, which reported sales of more than USD $2 billion, has had a significant presence in China for more than 20 years, bringing acrylic emulsion and additive technology for the architectural paint market, as well as a range of products serving industrial coatings needs.
Rohm and Haas is committed to providing products to meet the needs of local markets. The Rohm and Haas China Research and Development Center opened in September 2006 and is located in the Shanghai Zhangjiang High-Tech Industrial Zone. It has nearly 600 employees, 200 among which are R&D scientists, engineers and technicians. With a total investment target of USD $60 million, Rohm and Haas has spent USD $30 million in the first phase of the CRDC.