Aluminum Giant Launches TV Channel

Alcoa announced today a new feature for its alcoa.com Website: AlcoaTV, an all-video, YouTube-style microsite that aggregates and lists all streaming video content available on the 85,000-page site.

AlcoaTV gives visitors a rich-media lens through which to view and search Alcoa's business, sustainability, history and community activities. It can be accessed at http://www.alcoa.com/tv

"We wanted to raise the profile of some of the site's best content," said Brad Fisher, Manager, Alcoa.com. "More and more of our important discoveries and innovations are being communicated through video, and this seemed like the best way to share it."

Highlights of the site include links to Alcoa’s historic 'Alcoa Can't Wait' TV and recycling advertising; a first-person account of the maiden flight of the Airbus A380 superjumbo passenger jet; video discussions of Alcoa products including Dura-Bright® wheels and Reynobond® with Kevlar® composite building panels; and community and sustainability activities from around the world.

For more information on aluminum, click here.

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