Narrow Beam LED Spotlight for Display and Retail Applications Now Avialable from Cree

Cree, Inc. (Nasdaq:CREE) is taking another giant step in leading the LED lighting revolution by introducing the LRP-38 LED lamp. Now shipping in volume, this light provides a tightly-focused beam, exceptional color quality, extended life and unmatched energy-efficiency.

Designed for display and retail installations, the Cree LRP-38 is a narrow-beam spotlight for use in supermarket produce displays, department stores, and museums -- especially where exceptional color quality is valued. The lamp is currently being evaluated in grocery, department and furniture stores, as well as in big-box retailers, where it replaced halogen and ceramic metal halide bulbs.

"The technology in Cree's LRP-38 LED lamp is by far the most promising that I have seen yet. I am pleased to see that Cree has definitely raised the bar for serious LED lamp solutions," said Brandon Melton, Corporate Purchasing Manager at Chipotle Restaurants.

The Cree LRP-38 uses Cree TrueWhite(tm) technology to generate a CRI of 92 at a color temperature of 2700K. The tightly-focused beam delivers a center beam candlepower of 4000 with a beam angle of 20 degrees. This UL-listed light is designed to replace 50W - 90W halogen PAR38 bulbs, in various applications. The input power is only 12 watts, resulting in a total delivered minimum efficacy of 42 lumens per watt. The lamp is designed to last 50,000 hours in open-track fixtures or 35,000 in non-IC commercial recessed downlights.

The lamp has a unique optical design that maximizes the amount of light within the beam while minimizing the source brightness-so the eye is focused on the merchandise, not the light source.

"With this product, we are extending the quality and performance of our award-winning LED lights into beam-controlled retrofit lamps," said Neal Hunter, Cree LED Lighting president. "LEDs contain no harmful mercury and because they don't emit large amounts of heat, UV or infrared light, they protect what they are illuminating-everything from priceless art to fresh tomatoes. Lighting customers should sacrifice nothing in the pursuit of beautiful, energy-efficient light, and with the LRP-38, they don't have to."

The Cree LRP-38 will be sold through Cree LED Lighting sales channels and is currently shipping in volume, with high preliminary demand.

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