Jul 26 2010
RPC Containers Llantrisant has developed a bespoke plastic bottle to provide Wisdom Toothbrushes with a fresh new appearance for its extended range of mouthwashes.
Bespoke plastic bottle for Wisdom's mouthwash products.
Renowned for over 200 years for its expertise in toothbrushes, Wisdom wanted to relaunch its complementary range of mouthwash products with an exciting, revitalised look. In addition to two existing flavours, Wisdom Fresh Effect Freshmint and Coolmint, Wisdom is launching two new products, Wisdom Fresh Effect Whitening and Fresh Effect Total Care, using the new container.
"The intention was to develop a bottle design that would be unique to Wisdom and offer us the maximum amount of impact and stand-out on shelf,” explains Eleanor Farrant, Marketing Manager at Wisdom. "At the same time, it was vital that the bottle include a larger labelling area for increased communication of the products’ benefits.”
As one of Wisdom’s incumbent packaging suppliers, RPC LLantrisant was recommended by the brand’s manufacturing partners as the ideal candidate to devise the new bottle. Blow moulded in PET, the handy 500 ml size combines tapered sizes with a pleasingly curved base for an eye-catching overall effect.
After filling, it is closed with a dosing cap and labelled with vivid new designs that highlight the prestigious Wisdom name to its full advantage.