Aug 20 2010
National Association of Chemical Distributors (NACD) is launching dynamic new brand identities for both the NACD and for the association's bellwether safety and best practices initiative, Responsible Distribution.
The branding revamps are accompanied by a revised NACD website, new collateral and publication materials, and a fresh new look for the association's magazine, Chemical Distributor.
Established in 1971, NACD is an international association of chemical distributor companies that purchase and take title of chemical products from manufacturers. Member companies process, formulate, blend, re-package, warehouse, transport, and market these chemical products for an industrial customer base of approximately 750,000.
After extensive review of prospective branding and design agencies, Chicago-based agency Biersma Creative was awarded the project on the basis of their extensive track record in branding and identity development, and their existing familiarity with the chemical distribution industry.
The new branding debuted exclusively to the NACD's membership at the association's OPSEM conference being held August 18-20 in Austin, Texas.
The new NACD logo is emblematic of the mission and vision of NACD, which is summed up in the new association tagline which accompanies the new logo: "Advancing Stewardship, Creating Connections." Using the visual grammar of linking "molecules," the logo symbolizes the strength, modernity and constructive connections between members that the NACD has come to stand for over the years.
The new Responsible Distribution logo was designed to be readily visible at every stage of the chemical distribution process chain. It serves as a seal verifying compliance with the program, which charges NACD members to improve performance continuously in the environment, health, safety and security practices of their companies. Members and Chemical Handler Affiliates who pass this third-party verification process will be encouraged to use this new mark on their website, letterhead, business cards, and more.