Sep 14 2010
Tetley Tea, enjoyed by tea drinkers in more than 70 countries, has developed a new look to invigorate and unite the well-loved brand on a global level.
The modernized graphics were designed to evoke the warm feelings and stirring actions associated with tea drinking, to further draw consumers in to the Tetley experience at the point of purchase. The Tetley Tea packaging rollout begins with Australia and the U.K., and hits U.S. store shelves starting in September – just in time for hot tea season.
New Tetley Tea packaging
"Our new graphics do more than create a better shelf presence. The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," comments Deborah Glasser, Marketing Director for Tata Global Beverages, owner of Tetley Tea. "We did retain our signature Tetley blue – and, of course, our distinctively delicious flavor."
The September release of the new Tetley Tea packaging will coincide with innovative promotions and social media executions that support the brand's campaign to rethink Tetley and Rethink Tea.