Sep 24 2010
Combining clarity and strength, the most recent innovation in multiserve beverage packaging from Eastman Chemical Company — Eastman Aspira™ copolyester EN177 — launched today at InterBev 2010 in Orlando, Fla.
Aspira EN177 allows increased design and processing opportunities for large-volume refrigerated beverage, spirit and dairy handleware applications manufactured on high-output platforms.
Providing a quality aesthetic, Eastman Aspira™ copolyester EN177 offers gloss and glasslike clarity to increase package shelf appeal.
“Eastman Aspira™ copolyester EN177 has the potential to change the way brand owners and customers view products within the beverage industry. Packaging created with Aspira EN177 showcases the product inside, rather than simply containing it,” said Sam Glover, market development manager for food, beverage and consumer packaging, Eastman. “With this material, brands can reinvent and differentiate themselves and their products by positioning premium, eye-catching merchandise that engages consumers upon contact.”
Providing a quality aesthetic, Eastman Aspira™ copolyester EN177 offers gloss and glasslike clarity to increase package shelf appeal. Additionally, the design freedom and strength of Aspira EN177 enhance the product appearance and user experience by permitting ergonomic, curvy and intricately designed containers. The material allows designers to create containers with functional handles and volumes of 60 ounces and larger in ways previously unachievable.
Eastman Aspira™copolyester EN177 can be processed on all extrusion blow-molding platforms — shuttle, wheel and reciprocating screw — at industry-standard speeds, offering improved manufacturing efficiency for high-output applications.
“The unmatched efficiency, versatility and improved manufacturing economics of Eastman Aspira™ copolyester EN177 demonstrates Eastman’s commitment to providing materials that inspire creativity and product innovation,” Glover said. “This material can lead the way for designers, converters and brand owners to customize packaging in ways not possible with other materials.”
Also part of the new Eastman Aspira™ family of copolyester resins is Eastman Aspira copolyester EB062, formerly Eastar™copolyester EB062. Aspira EB062 has five years of success on shuttle platforms, providing clarity, design freedom, processability and toughness advantages for large-volume multiserve beverage packaging.