Nov 25 2010
Organised by RISI, the leading information provider for the global forest products industry, the PPI Awards program honours leadership, vision, innovation and strategic accomplishments within the pulp and paper industry.
The PPI Awards took place on November 16th in Brussels to celebrate the only global awards dedicated to recognising the achievements of companies, mills and individuals in the pulp and paper sector.
SCA had two nominations this year. One for SCA Packaging’s “Design Challenge" and the second for SCA Containerboard’s “Presentation Liners" both within the category of Promotional Campaign of the Year Award. Ultimately, SCA Packaging’s “Design Challenge” took home the 2010 PPI Award for best Promotional Campaign of the Year.
Jury comments:
“This winning campaign has been described as outstanding and truly different by the judges – an entry which shows an out of the box approach to reach audiences that wouldn’t usually be tapped. Judges felt that the campaign reached beyond the paper industry, while generating excitement about a basic industry product. The images were striking and all channels were extremely well used.”