Research and Markets has recently included a new report from iCD Research titled ’Global Packaging Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies" in its range of offerings. iCD has utilized the services of its top packaging industry executives to perform the survey.
The report provides an insight on how the business practices, sales and marketing strategies and above all the spending on advertisement media will witness a change in 2011-2012. The report offers details about media channel spending, budget allotment for media, standards followed in the selection of marketing agency, business challenges and sales strategies of leading suppliers. The report also recognizes the future growth opportunities for vendees and vendors, mergers and acquisitions and investment prospects.
The report, in addition to providing access to the business strategies and opinions of decision makers and competitors, also analyzes their activities towards business priorities. For ease of use, the report has categorized the information by region, type of company and size.
The report includes assertions of 274 executives and nearly 64% of them are drawn from top levels. It covers the expectations of leading companies from all over the globe, including Middle East, Asia-Pacific, Americas, Africa and Europe. It discusses the present practices and provides information on anticipated changes in the next 12 to 24 months. It qualitatively analyzes the impending threats and opportunities faced by the industry.
The report will assist those who look forward to standardize their spending on marketing and sales and determine their strategy, and to spot-out the strategies followed by the competitors. It also provides enough inputs to change the business strategies in tune with the changing requirements of clients and to create a good rapport with the clients by understanding the varying strategies followed by leading suppliers and buyers in the packaging industry.