RPC Containers Blackburn’s Thor Pot has been selected as the packaging solution by the New Covent Garden Soup for its new range of chunky soups, Big & Bold.
Thor Pot for New Covent Garden Soup's 'Big & Bold' Chunky Soups
According to Nigel Parrott, New Covent Garden Soup’s Group Marketing Director, the Big & Bold range delivers a new kind of eating experience to fresh chilled soups such as chunky ingredients. The company anticipates that the new range would attract younger and urban customers, he added.
RPC Blackburn’s Thor Pot is a tamper-proof, microwaveable food container. It has superior aesthetic and performance properties and is produced from polypropylene using injection molding technology. Its strong, shatterproof design and large opening mouth assure safe and easy handling for end users.
The Thor Pot’s tamperproof tab offers product safety and its re-sealable lid, which is fitted snugly, sustains the freshness of the product even after opening. The transparent 500 ml container is highlighted with a full-wrap label accentuating the Big & Bold brand, while its lid comes in green color to reflect the branding of New Covent Garden Soup.