Oct 31 2012
The recently relaunched fragrance “La petite robe noire” by Guerlain is dressed up by a sparkling helix shaped cap molded from DuPont™ Surlyn®. The shape of bottle and cap – which is also decorated with a small ribbon – is a reference to the classical vials of the house.
Guerlain “La petite robe noire” fragrance. Photo: DuPont
By using the DuPont packaging material the cap could be redesigned due to repositioning of the injection gate at the molding process to achieve maximum clarity and brilliance magnified by the specific shape.
Thanks to excellent chemical resistance and the ability of Surlyn® to be processed in mono-injection molding technique even for highly complex shapes the DuPont resin was the material of choice for the molder ALBEA, Parigné L’évêque, France, who realized an increased transparency in the new design by positioning the injection gate in a nearly invisible way to achieve the purest impression.
The “La petite robe noire” is available as Eau de Parfum in 30, 50 and 100 ml.
DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being
Drawing from an extensive mix of adhesives, sealants, modifiers; barrier and peelable-lidding resins, DuPont Packaging & Industrial Polymers works with customers around the world on packaging initiatives that help protect the product, environment, improve shelf appeal, convenience and reduce cost in the food, cosmetics, medical products and other consumer goods and industrial packaging industries.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.