Feb 14 2013
Ball Corporation, the leader in aluminum beverage can innovation and manufacturing, unveiled Dynamark™ Variable Printing Technology yesterday. Ball revealed the newly licensed technology in a presentation at the WestPack packaging conference in Anaheim, Calif., where packaging industry experts gathered to learn about the latest packaging technologies and trends.
"Variability is an increasingly important tool that brand marketers can leverage to connect with consumers," said Jay Billings , director of innovation and marketing for Ball's metal beverage packaging, Americas business. "Continued economic uncertainty has caused consumers to take fewer shopping trips, and brands need ways to differentiate themselves and capture attention. Dynamark™ allows marketers to create and execute unique promotions to generate excitement and the sense of discovery for their consumers."
Utilizing Dynamark™ Variable Printing Technology, Ball customers are able to achieve graphic variety on their cans without the expensive and time consuming operational challenges of the past. The new innovation allows variety in graphics while using the same proven printing process Ball perfected over the past 30 years. While there are processes currently available that can achieve variability, Dynamark™ technology achieves variable graphics at normal production speeds, saving time and cost.
Dynamark™ Variable Printing Technology will soon be available to Ball beverage customers globally and is slated to be an option for Ball's aluminum aerosol customers later in the year.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion.