Specialty Coatings Manufacturer Michelman Appoints Two New Agents in Europe

Michelman has announced the addition of two new European sales agents for its specialty coatings business line. GWC has been named as exclusive agent in Germany and Switzerland, and Barentz will exclusively represent the Czech Republic, Poland and Slovakia.

According to Peter Roggeman, International Commercial Director at Michelman, “The popularity and growth of our specialty coatings in the European market necessitated additional distribution and sales resources. GWC and Barentz both have extensive experience and contacts in the European Community, and will be great assets to our overall efforts. Customers there can look forward to the customer-driven approach that has been the signature of Michelman's success around the globe.”