Apr 23 2007
The adhesives manufacturer that developed the first eco-friendly construction adhesive two decades ago now proudly introduces the construction industry's most complete line of solvent-free adhesives with the launch of its new GREENchoice brand.
The core GREENchoice line includes seven solvent-free adhesives and one eco-safe polyurethane-based formula. Together, GREENchoice construction adhesives can handle any bonding need on the construction site. In addition, the adhesives offer the same superior level of performance contractors expect in solvent-based formulas - minus the odor or risks to construction crews or the environment.
Franklin launches GREENchoice with a distinctive new packaging and logo that connote a healthy earth and enable contractors to readily identify the new green line. The logo incorporates a green leaf to signify that the GREENchoice product is in harmony with nature. The packaging is a soft moss green in color, in keeping with the green building motif and woodland hues. In addition, to ensure that the packaging -- not just the product itself -- honors the environment, the corrugated portion of the GREENchoice cartridge is constructed of post-consumer recycled material. Product will ship in the new packaging beginning in June.
Eight types of adhesives comprise the core GREENchoice line. Solvent-free adhesives include GREENchoice Heavy-Duty Construction, Projects & Repair, All-Weather Subfloor, Professional Drywall, Professional Cove Base, Professional Acoustical Sealant and Professional Radon Sealant. The GREENchoice line also includes eco-friendly Premium Polyurethane Construction Adhesive.
Most GREENchoice adhesives currently are available in professional-sized 29-ounce cartridges and also come in 10.5 ounce cartridges for smaller jobs. The new line follows Franklin's established color-coded system for easy identification of application types.
"Franklin launched the GREENchoice program to emphasize our own deep, ongoing commitment to offering products that are safe for the environment, for the crews who apply them and for the people who live or work in the buildings in which our products are used," said Franklin president Evan Williams. "We embraced our obligation to develop environmentally safe adhesives many years before the green movement took root. Today, we are pleased both to be able to offer the industry every type of green adhesive needed to get the job done well -- and safely -- and to help raise industry awareness of the merits of building green."
Franklin's long-standing focus on environmentally safe products goes beyond the GREENchoice line. In addition to its solvent-free construction adhesives, Franklin offers close to 60 types of eco-friendly, solvent-free or VOC-compliant Titebond construction adhesives, flooring and specialty adhesives, wood glues, and caulks and sealants, in diverse sizes.
"The breadth of Franklin's offering in solvent-free and VOC-compliant green products firmly establishes us as the long-time leader in adhesives for green building," said Nate Miles, vice president of Franklin's Construction Division. "You don't develop this remarkable product breadth overnight; it only evolves through a 20-year commitment to the environment and our customers."
As part of its commitment to raising industry awareness of green building and to helping its customers choose green alternatives, Franklin also has launched a dedicated GREENchoice Web site. In addition to providing information on Franklin's GREENchoice line and full range of environmentally friendly adhesives, caulks and sealants, the site is intended as an educational resource on green building for the construction industry.