Jul 31 2007
JDSU has taken a color-generating cue from nature. The company, a leading enabler of broadband and optical innovation, today introduced ChromaFlair(R) ColorShift Glitter, a new color-shifting flake that gives paints, coatings, plastics, textiles and packaging the ability to exhibit a wide range of hues when viewed from different angles. JDSU creates its ChromaFlair light Interference Pigments using a technique it calls "Color by Physics": the deposition of ultra-thin layered structures similar to those found in nature, such as butterfly wings, seashells and hummingbird feathers. To produce different colors, JDSU uses a patented thin-film technology to precisely control the thickness -- to within a few atoms -- of the multiple layers that compose the pigment's flake structure. The patent-pending ChromaFlair ColorShift Glitter is manufactured using the same revolutionary technology as ChromaFlair pigment.
"Graphic and product designers are constantly looking for the 'wow' factor, a way to differentiate their products from the rest of the pack," said Tom Hughes, decorative product line manager for JDSU's Flex Products Group. "With ChromaFlair ColorShift Glitter, JDSU is taking its innovative color-shifting capabilities to a new level by offering an easy-to-apply sparkle effect that can add value to brand owners' products in a variety of markets."
In addition to its dazzling appearance, ColorShift Glitter is an extremely durable flake that can be sanded, unlike standard glitter products. This allows for spot repairs on the final product without needing to sand and repaint the entire surface.
JDSU ChromaFlair pigment is highly resistant to degradation, maintaining its color and performance properties despite long-term weathering or severe application processes, such as paint recirculation systems. It is also valued for being easily incorporated into coatings, plastics and other materials using standard equipment and processes.