Nov 4 2010
Dow Personal Care, a business unit of The Dow Chemical Company, today introduced EcoSmooth(TM) – a new family of conditioning polymers that provide outstanding benefits without the use of silicone in shampoos.
Unveiled at In-Cosmetics Asia 2010 in Bangkok, Thailand, EcoSmooth Silk Conditioning Polymers offer an excellent blend of cost and performance benefits in formulations.
“EcoSmooth Conditioning Polymers are different – they represent a completely new approach to providing conditioning benefits in personal care products, and are a valuable tool in the formulator’s toolbox. The polymers are not cationic, which is the predominant conditioning technology today,” said Courtney Fretz, strategic marketing manager for hair care, Dow Personal Care.
Especially effective with Asian and European virgin (non-dyed) hair types, EcoSmooth Silk Conditioning Polymers have been proven externally to match silicone in wet and dry combing, as well as minimize hair breakage compared with silicone-containing shampoos. EcoSmooth Silk Conditioning Polymers do not use the traditional co-acervation mechanisms associated with cationic conditioners. They bind hydrophobically to the hair shaft and replace fatty acids stripped from the cuticle.
In a series of comparative performance tests, formulations containing EcoSmooth(TM) Silk Conditioning Polymers were shown to prevent product build-up on the hair, resulting in no volume-down effects, as compared to silicone-containing shampoos. “Build-up on hair is a common consumer concern,” said Fretz. “The performance benefits offered by EcoSmooth Silk Conditioning Polymers represent a distinct benefit to formulators looking to address the issue of build-up or foam stability as they develop new formulations.”