Dec 7 2010
Nice Rack is going green! In an effort to be a more eco-friendly surf rack company, Nice Rack is now making surfboard wall racks using 100% recycled plastic.
The goal is to reduce the environmental impact of manufacturing surf racks by using recycled materials.
Nice Rack - eco-friendly surf, snow, wake, and kite board racks.
Nice Rack made the switch to recycled plastic earlier this year. “Recycled plastic is actually less expensive than Virgin (non-recycled) materials. This made it a no-brainer to make the switch. It’s a win-win solution, we save money on materials while helping to reduce our impact on the environment,” says Nice Rack Owner, Michael H. Russell.
The recycled plastic actually comes from the ‘runners’ or scrap pieces left over from the production process of injection-molded items. Rather, than just throw out these plastic pieces as waste, they are collected and re-processed into re-usable plastic resin pellets. We purchase these resin pellets from a Recycled Plastics vendor to use for the production of our surfboard racks.
While some manufacturers question the durability of recycled plastic, Nice Rack has found only a marginal difference in strength when used as surfboard racks. “We’ve tested the holding capacity. While the recycled parts are not indestructible, they work sufficiently well as a storage rack for surfboards up to 9 ft. in length. The difference was not significant enough to notice and we figure our customers would much prefer Eco-friendly surf racks anyway.”
Surfer, Shaper, and Engineer Darryl Matsui founded Nice Rack in 2005 in San Diego, California. Michael H. Russell, a San Diego Native with a passion for all things surf related, currently operates Nice Rack. “Our mission is to provide reliable eco-friendly surfboard storage racks at an affordable price.” Nice Rack is made in the U.S.A.
Originally designed as a surfboard storage rack, Nice Rack can also be used to store snowboards, wakeboards, and kite boards as well.
“We have experienced incredible growth in the last year. I look forward to expanding our marketing campaign’s reach to accommodate for the growing demand from action-sports enthusiasts.”