CEMEX Rolls Out New International Ready-Mix Concrete Brand

CEMEX has introduced its new international ready-mix concrete brand dubbed as Insularis, which offers a suite of ready-mix concrete products and construction systems designed to optimize buildings’ energy efficiency.

Under the Insularis brand portfolio, one novel construction system is a special ready-mix concrete product formed through the combination of a proprietary construction system and breakthrough concrete technologies. This advancement enables offering a 100% structural light-weight ready-mix concrete product with better thermal insulation that enhances acoustic performance and efficiently decreases thermal bridges.

Insularis ready-mix concrete portfolio demonstrates fresh properties such as easy to pump and self-compacting, high-workability retention of no less than 90 min. These features are a result of customized proprietary admixture technologies. CEMEX Research Group in Switzerland, in partnership with CEMEX France, had developed Insularis. CEMEX France worked on the commercialization of this construction system. CEMEX is already offering Insularis in France and Mexico and is working on the industrialization of this construction solution in other CEMEX nations.

CEMEX USA’s President, Karl H. Watson Jr. stated that Insularis is a result of technical advancement of concrete production. Advanced products like Insularis not only address the specific requirements of customers but also strengthen the company’s dominance in the building materials industry.

CEMEX Research Group’s Head, Davide Zampini stated that the launch of the Insularis construction solution enables the company to offer a breakthrough 100% ready-mix concrete-based technology to provide thermal insulation, thus facilitating customers to attain optimized quality of life, meaningful energy saving and more comfortable structures suitable for any climate.

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