May 19 2008
SAP AG today announced that Bayer MaterialScience, a division of Bayer AG and one of the world's largest producers of high-performance plastics, has selected the latest version of the SAP(R) Customer Relationship Management (SAP CRM) application, SAP CRM 2007, to help enable its global sales force to deliver superior value to its customers.
The simplicity of the user interface offered by SAP CRM 2007, combined with the value of an integrated business process platform were the key factors that led Bayer MaterialScience to select SAP solutions over competitive CRM vendors like Siebel and Salesforce.com. The announcement was made at SAPPHIRE(R) 2008, SAP's international customer conference, being held in Berlin, Germany, May 19 - 21.
As part of an initiative to modernize its technology landscape, Bayer MaterialScience is currently replacing outdated legacy systems with standardized software, including SAP applications. The company will integrate the SAP CRM application into its existing SAP(R) Business Suite family of business applications, with the ultimate goal to lower costs and improve efficiencies. Currently, the software is being piloted in a three-month project and upon successful completion will be rolled out to employees worldwide.
"The look and feel of SAP CRM 2007 immediately grabbed our attention when we first saw the new application at an SAP event in March," said Kurt De Ruwe, CIO, Bayer MaterialScience. "Only two weeks later, we decided to implement SAP CRM in a pilot project. Once this project has been successfully completed, we plan to roll out the application to approximately 2,500 users throughout the company. Of these, 800 will access SAP CRM directly from their mobile devices."
Posted May 19th,2008