Nov 30 2009
iLevel by Weyerhaeuser has long been a leader in innovation and technology in the structural frame products industry. From products such as Weyerhaeuser 4-Square Lumber in the 1920s to Trus Joist company's invention of the wood I joist in the 1960s to new engineered wood products today, the company has consistently developed and marketed simple-to-use and high quality materials builders trust.
Now, it is being recognized again for its superior engineered wood products (EWPs) in a survey conducted by Home Builder Executive magazine. The survey shows that a majority of custom homebuilders choose iLevel's engineered wood products - with iLevel selected more than twice as often as the next closest competitor. www.iLevel.com
"More than ever, builders are actively marketing the unique features of the homes they build and the brands they use," says Carlos Guilherme, Vice President of Sales and Marketing for iLevel by Weyerhaeuser. "This has grown to include structural framing materials, and that means builders are careful in their choice of products that best meet homebuyers' demands. iLevel strives to meet the needs of builders and homeowners alike, so it's gratifying to know we're hitting the mark."
Home Builder Executive magazine published the results of their brands analysis survey in the October 26, 2009 issue. The survey asked custom homebuilders to state which supplier/brand of engineered wood products they currently use or offer in their homes. 54% of respondents selected iLevel, while the next closest company was chosen by only 22%.
iLevel offers residential and light commercial builders a complete and innovative collection of framing materials and services, including those formerly available under the Trus Joist name. The EWP line includes TimberStrand LSL, Parallam PSL, Microllam LVL, TJI Joists, and iLevel Edge and Edge Gold OSB panels.