Dec 7 2010
As part of an extensive renaming process, D.Logistics AG, based in the Hessian town of Hofheim (Wallau), Germany, has been renamed to Deufol AG.
Consequently, all subsidiaries in Germany and abroad will be brought together under the new brand Deufol, in order to provide the group with a standardized presence to the outside world. Along with the new name, all companies in the group will be given a standardized brand profile and can be found on the Internet via the central, international web presence.
The move away from the old name of D.Logistics also represents a conscious reorientation towards a new line of business: Deufol is an intelligent, flexible and innovative solution provider around its core field of expertise, packaging. This will also be emphasized by the new brand statement: “Deufol – Packaging. Next Level.“
By choosing Deufol, the group has not picked a random, fantasy name. Originating from the fusion of “deutsche Folie” (German film / German blister), the name stems from around half a century of tradition in export packaging and has been a tremendous success in most sectors of the company’s existing business.
“The introduction of the standardized brand is an important part of our growth strategy. As Deufol, we will not only develop our business on a regional basis, but we will also be able to offer our services on a global scale,” says Andreas Bargende, CEO of Deufol AG.
The name change was approved at the annual general meeting in June 2010.
J&J Packaging Incorporated has been a member of D.Logistics AG, now Deufol AG, since June of 2000. J&J Packaging Incorporated shall hereby be named Deufol Sunman Incorporated.